Stop worrying about an ERP and take action 
position: thought leadership, trusted advisor

cadence: weekly, send on Tuesday or Thursday

type: minimal graphic emails

target: direct, net new, CEO, CFO, CTO, CFO, President, VP IT, VP Finance, VP Operations

segment: precision machining, metal fabrication

cta: download whitepapers, read blogs

follow-up: sales to contact all hand-raises to SQL

Get your business on the Right-Trak

position: trusted advisor

cadence: NA

type: product brand collateral for lead generation, email campaigns, advertising, tradeshows

target: in/direct, upper management and supervisors

segment: all segments

cta: NA

follow-up: NA

Manage your color for perfect matches across manufacturers

position: industry experts, speakers

cadence: NA

type: product brand collateral for lead generation, emails, advertising, tradeshows

target: net new, VP Operations and higher

segment: fashion and retail manufacturing

cta: NA

follow-up: NA

What's holding you back from growth?

position: industry experts

cadence: trigger pulls recipient from campaign for contact, otherwise 10 day sends

type: graphic and text emails, direct mail postcards

target: direct, net new, CEO, CFO, CTO, CFO, President, VP IT, VP Finance, VP Operations

segment: metal fabrication, commercial/industrial equipment, windows/doors, automotive, aerospace, defense, medical equipment

cta: watch the video

follow-up: sales to contact all viewers to SQL

Consolidate your chaos
position: industry experts

cadence: NA

type: product brand for media kit, lead generation, email campaigns, advertising, tradeshows

target: Regional VP up to C-level

segment: hospitality, retail, restaurant

follow-up: NA

Collaboration. Exploration. Generation. 

position: 3 day industry conference and tradeshow

cadence: prep time began 7 months prior

type: graphic emails, direct mail, partner marketing

target: all users of SyteLine and CloudSuite Industrial 

segment: discrete and process manufacturing

cta: NA

follow-up: sales to follow-up with attendees and interested parties for iShop 

attendees:  150+

budget: $30,000, 20% profit

Even small manufacturers can afford an ERP

position: trusted advisor

cadence: NA

type: product brand collateral for lead generation, email campaigns

target: direct, net new, President, VP IT, VP Finance, VP Operations, Operations Manager, IT Manager, Controller

segment: all segments

cta: NA

follow-up: NA

5 day 5 things every chic should know
position: friend

cadence: Facebook ad, private group, email 1 week before event

type: self-help topics for lead generation

target: women 18-30

segment: NA

follow-up: download free women's DIY guide, build email list for next event

Bid for time for experts to build your business

position: facilitator of one day event

cadence: prep time began 9 months prior

type: graphic emails, direct mail, speaking engagements

target: members and prospects of CSIA 

segment: IT and technology businesses in Colorado

cta: NA

follow-up: sales to follow-up with all leads for membership SQL

attendees: 800+